Hi! I'm Joel.

I transform complex technical challenges into successful products that scale.

Currently leading product and strategy at Everwall, where I've grown our platform to serve 35,000+ customers globally, including Fortune 100 enterprises.

With 20+ years building data-intensive platforms, I specialize in communications APIs, enterprise SaaS, and real-time data products. My approach combines deep technical understanding with customer obsession—I believe the best products emerge from truly understanding user needs, making data-driven decisions, and maintaining relentless focus on outcomes.

When I'm not thinking about products, you'll find me exploring new technologies or contributing to discussions about product strategy and technical architecture. Also, I like em dashes and am quite sad that everyone thinks that AI wrote the sentences that use them.

Product Leadership Experience

Product Strategy & Vision

  • Market Expansion: Scaled Everwall from startup to 35,000+ global customers
  • Enterprise Product Development: Built solutions for Fortune 100 clients with complex integration requirements
  • API Product Strategy: Designed partner integrations with Twitter, Eventbrite, and major platforms, as well as our own APIs and SDKs
  • Platform Evolution: Led migration from monolithic to microservices architecture while maintaining 100% uptime

Customer Discovery & Validation

  • Requirements Gathering: Direct collaboration with enterprises (Fortune 500), large NGOs, and agency partners
  • User Research: 15+ years of continuous customer feedback loops across multiple product iterations
  • Market Analysis: Identified and captured opportunities in social display and real-time analytics markets
  • Feature Prioritization: Balanced enterprise custom needs with scalable platform features

Data & Analytics Products

  • Real-time Processing: Products handling 10M+ messages/hour
  • Analytics Platforms: Built predictive engagement systems (Socialping)
  • Search Products: Created social search engine processing millions of daily interactions
  • Enterprise Dashboards: KPI tracking across 20+ enterprise sites

Technical Product Management

  • API Design & Documentation: Communications platform APIs
  • Infrastructure Decisions: Build vs. buy analysis for critical systems
  • Performance Optimization: Sub-second query performance at terabyte scale
  • Security & Compliance: Data governance, role-based permissions, and compliance for enterprise clients

Product Expertise

Product Frameworks & Methods

  • Customer Development (Steve Blank methodology)
  • Jobs-to-be-Done framework
  • RICE prioritization
  • OKR planning and execution
  • Agile/Scrum and Kanban
  • A/B testing and experimentation

Product Domains

  • Enterprise SaaS: Multi-tenant architecture, SSO, permissions
  • Developer Tools: API design, SDKs, documentation
  • Real-time Systems: Event streaming, live updates
  • Analytics Products: Dashboards, reporting, insights
  • Platform Products: Marketplace dynamics, integrations

Stakeholder Management

  • C-suite communication and board reporting
  • Enterprise customer success
  • Cross-functional team leadership
  • Remote team coordination (since 2012)
  • Vendor and partner relationships

Wanna Chat?

I enjoy connecting with fellow product leaders and discussing complex technical products. Feel free to reach out if you'd like to chat about API strategy, enterprise SaaS, or scaling data platforms.

Email Me